The Funicular Relationship
 Getting all funicular post GDPR
The looming GDPR (General Data Protection Regulation) will see a raising of awareness amongst consumers about what information they choose to share with companies.
Like a funicular railway where one carriage goes up and the other comes down, the Funicular Relationship analogy reflects consumer willingness to lower their privacy barriers in relation to any benefits they receive.

Whilst the big online players are well placed to handle the regulatory requirements that the GDPR presents, they still have the challenge of wooing and keeping consumers within their walled gardens.

 The key to winning consumers' hearts and minds is combining Convenience Utility and Experience into a fresh and compelling offering.We seek to achieve this by using a deterministic people based approach to align consumers' expectations with retailers, brands and services. Injecting new dimensions into transactions to power a virtuous cycle of commerce.



     Eno Networks Ltd 2017