When sheep meow.

An outdated approach to consumer engagement was for companies to view their users as sheep, expecting them to flock around their brands. Due to loss aversion, some companies still persist with this legacy approach, blind to the fact that the consumer is increasingly now at the centre.

Where others see sheep, we see cats. Cats are individual creatures, highly curious and not all that loyal. They'll go wherever they're treated best, just like consumers - if given the choice.

 

Enter the cat whisperers.

Cats may be hard work, but contrary to common belief, 'herding' them isn't impossible. All you need is a varied choice of fresh treats to satiate their curiosity.

ENO is developing the very building blocks to make this achievable at scale in offline retail.

 

 

Eno Networks Ltd 2018