Performing sanity cheques before writing them.

Whilst Eno Land are keen adopters of emerging technologies we are also strong advocates of performing a real world analysis of them.

No matter how many billions of dollars is thrown at the 'next big thing', consumer adoption should never be taken for granted no matter how loyal and fervent your consumer base is.

Where consumers fail to successfully grasp a new technology within two attempts lasting no longer than 1 minute each the adoption rate dramatically falls. Within 120 seconds its epitaph has already written and the window of opportunity can be lost forever.  

Even if there's genuine utility within, if consumers can't get it out of the wrapper in the first place it's not going to be that sticky. Unless there is something really juicy or essential at the other end many people simply won't persist.


Eno Land © 2019